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Competitor Brand Map
SprinterStore · competitor catalogs pulled 18 Oct 2026

Competitor Brand Map

These are the brands sold by the six competitor stores from the September research, matched against the 92 brands that have live products on SprinterStore. The page shows where we overlap, where we carry a shared brand only thinly, and which missing brands matter for a van store.

What stands out

Findings

  1. Nomadic Supply is the real catalog competitor. It sells 358 brands to our 92, and only 36 of them are ours. Most of the missing list comes from Nomadic. Some of that list doesn't apply to us: 33 brands are marine electronics and boat hardware, and 12 are Jeep and 4x4 parts.

  2. We share 53 brands but stock them thinly. Examples: Westin (8 of our products, 1,538 at Upfit Supply), Diode Dynamics (2 vs 953 at Nomadic), Warn (1 vs 683), Front Runner (5 vs 787), Luverne (15 vs 962), Fiamma (17 vs 608) and Baja Designs (19 vs 588). Competitor counts cover every vehicle they sell for, not just vans, so the real van gap is smaller. Even so, these are brands we already buy from, which makes them the cheapest products to add.

  3. The biggest real gap is the systems inside a camper build.

    • Power: Victron, Xantrex, Go Power!, Blue Sea, Ancor, REDARC, Battle Born.
    • Heating, cooling and fridges: Dometic, Furrion, Micro-Air, Autoterm, Espar.
    • Water and toilets: Thetford, Separett, Guzzle H2O, Camco.

    Today that part of our catalog is mostly Renogy, EcoFlow, Artek and one MaxxFan.

  4. Racks and recovery gear: ARB is at four of the six stores, and we don't carry it. Kuat is at three. Thule, Rhino-Rack (a brand record we have but don't stock), Leitner, Van Compass, Overland Vehicle Systems and MAXTRAX fill out the gap.

  5. Upfit Supply sells to a different market. It is commercial van upfitting: Holman, Weather Guard, Sortimo, Legend Fleet (another brand record we have but don't stock), Masterack and Ranch Hand. We overlap only through Luverne, Surco, Vantech, Vanspeed, Westin and WeatherTech. Whether to serve commercial fleets is a business decision rather than a listing task.

  6. Owl Vans and Campervan HQ carry small van-parts makers we don't. These include Canyon Adventure Vans, Vanmade Gear, Agency 6, Goose Gear, Van Windows Direct, myboxio and Perfect Fit. Most sell only through direct dealer accounts.

  7. Meyer already carries 109 of the 285 missing brands that matter for vans. NTP covers Victron and Van Compass among those Meyer doesn't. Use the Meyer filter in the table below to see the gaps we can fill without opening a new account.

  8. Flatline Van Co and The Vansmith mostly sell their own products. Flatline makes 183 of its 213 products. Vansmith's catalog is its own, plus Sandy Vans, which we also carry. They compete with us for search traffic and content, not on brand selection.

  9. 39 of our brands aren't sold at any of the six stores. These include Avery, PacBrake, AZL, Koni, Sprintek, Trelino and Unaka Gear. This is what sets our catalog apart, so it's worth protecting.

Per store

The six catalogs

"Own products" counts items listed under the store's own name. Nomadic's product counts come from its brand pages, and all other stores' counts come from their full product feeds.

Overlap

Brands we share, and how deep we go

The table is sorted by how thin our range is compared with the competitor that stocks the brand most deeply. The bars compare our product count (green) with theirs (orange).

Gaps

Brands competitors carry that we don't

The NTP column is filled in only for the 103 brands checked in the September sourcing report. "?" means not checked. "Dormant" means we have a BigCommerce brand record with no live products.

Ours alone

Brands no competitor sells

How this was built

Method and limits

Competitor data
Upfit Supply, Campervan HQ, Owl Vans, Flatline Van Co and The Vansmith run on Shopify. I read every product's vendor field from their public product feeds. Nomadic Supply runs on WooCommerce, so I used its brand list and product count per brand. Everything was pulled 18 Oct 2026.
Our data
BigCommerce brands with at least one visible product (92 brands, 1,166 products). Brand records without live products are flagged as dormant.
Matching
Brand names were normalized by dropping suffixes like Inc, USA and Industries and fixing spellings like Küat and Rigid, plus a hand list of aliases. A few matches could still be missed where a store files a brand under a parent company.
Categories
I sorted each missing brand into a category based on what it is known for. This covers every brand with 5 or more products at a competitor, or that appears at 2 or more stores. The 94 smaller brands are left under Other. Truck, Jeep and marine brands are counted as not relevant for vans.
Sourcing
Meyer availability is from the 10 Sep 2026 line card, all 1,704 brands. NTP availability is from the September sourcing report.
Product counts
Competitor counts include every vehicle they fit, such as trucks and Jeeps, so a large count means a broad catalog, not a large van catalog.